Public relations and communications consultancy on-call. Around the clock.
We retain our clients through successful communications, not through long-term PR consultancy contracts.
Public relations (PR) plays a decisive role in the success of a company. PR helps to build and maintain a positive image, gain the trust of the public and establish long-term relationships with customers, partners, employees and other stakeholders.
Public relations enhances your company’s credibility, builds trust, and fosters loyalty with your target audience.
An agile, collaborative communications plan and a well-executed PR strategy will impact your organisation’s image and brand equity.
Effective PR management gives your company a distinct competitive advantage.
For CEOs, public relations should be more than just communication. PR is a strategic instrument for managing the company, raising its own profile and securing its image and the associated success of the company.
AI and people – implementing communication efficiently and effectively
AI algorithms increasingly determine what information is displayed to us on social media and search engines. A targeted PR strategy is essential to break through these filters.
The use of AI tools also changes the communication requirements of your target groups.
Because of AI, personalised media relations are becoming increasingly important for building and strengthening your company’s brand. Personal access to a broad network of journalists is crucial for your public relations.
Earned media is becoming particularly important because there is a mistrust of algorithms: consumers are becoming increasingly sceptical of advertising and content that is perceived as ‘bought’. Earned media, i.e. recommendations and reviews from other customers or media reports resulting from an interview with a journalist, appear more authentic and trustworthy.
False or negative information can spread rapidly through AI-supported dissemination. Proactive PR helps to protect the company’s image.
These are not just arguments, but incentives for investing in public relations.