PR on demand for Startups

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad”
(Richard Branson)

Professional PR Consultancy without „blahblah“ at a package price as of  CHF 990,- plus VAT.

With focus on the essentials we are offering you what you need. Pricing according to your budget and your requirements. We save us the typical agency blahblah, we get to the point quickly and implement it.

Startups often suffer from a low degree of recognition. Professional PR is a must for entrepreneurs and startups that want to get their business ideas into the public eye. However, it is often difficult for startups to properly position themselves and their story in the media due to lack of financial resources and PR expertise.

We know the Swiss startup scene very well as we have been an active, connected part of the Swiss startup and fintech scene for many years.

Medial visibility at the right time

For the launch of your startup we find the right moment to approach media. We keep always an eye to developments in the entrepreneur scene and to your environment.

Step 1: Intitial analysis – precise and fast

We will analyse precisely how we are able to support you in the initial workshop.

Step 2: Collective brainstorming

We will discuss all your needs and targets in a collective brainstorming session.

Step 3: Use your publicity boost

If you like our concept, we will further proceed and initiate execution together with you. Step by step.

Packages

We offer professional PR consulting for startups – without long-term binding consulting contracts.
A PR consulting tailored to the needs of your startup, with an eye to developments in the entrepreneur scene. We generate media attention at the right point in time to get your startup noticed by (future) customers and investors. We write your stories and help you communicate with the media and your external stakeholders in the right way. We assist you in establishing your brand on the market, whether using traditional or digital PR, social media, influencer communication or PR events.

Silver Package

  • Development of the business story and key messages
  • Definition of key stakeholders and communication channels
  • Development of list of relevant media and opinion leaders

CHF 990.- plus VAT.

Bestseller

Gold Package

  • Development of the business story and key messages
  • Definition of key stakeholders and communication channels
  • Development of list of relevant media and opinion leaders
  • Development of an appealing media release (German or English)

CHF 1.490.- plus VAT.

Platin Package

  • Development of the business story and key messages

  • Definition of key stakeholders and communication channels

  • Development of list of relevant media and opinion leaders

  • Development of an appealing media release (German or English)

  • Distribution of media release and follow up calls with media

  • Distribution of media release in existing social media channels

  • Media-Screening

CHF 2.190.- plus VAT.

Additional Services

  • Preparation for and accompany to interviews with journalists
  • Set up of social media channels
  • Ghost writing for blogs, startup story
  • PR for startups – speeches
  • Development of Social Media themes
  • Talks4Startups – Presentation techniques training

from CHF 490.- plus VAT.

Press Release To Go

You need a press release without the “hassle” of a monthly retainer or binding PR-contract? By providing us with the relevant information of your story, we create a meaningful press release, which you can distribute to your media contacts.

Branding of the press release will be according your Corporate Design and to general standards.

Basic price for one press release in English or German CHF 490,- plus VAT.

Submit Non-Binding Request

Digital Audit of your website – Does Google love your website?

SEO performance of your website is important for your business. We offer you to do a digital, organic audit, which includes the following:

  • a deep audit of the state of onsite issues with full recommendation on what to fix in what priority to get a better SEO positioning.
  • an overview and estimation of cost to fix above issues.
  • a complete list to fix issues internally with own resources.
  • a competitor matrix based upon top 5-10 keywords and an offsite audit with SEO comparison to competitors, as well as recommendation on minimum budget to ensure you a better, higher improved organic ranking.

CHF 1290,- plus VAT

Important to know – you can get money reimbursed! We offer as well keyword management, Social Media management, Display and Video management for paid media. If you sign a management contract with us for at least 6 months, the costs for the website check will be reimbursed.

About us

We, as a team couldn’t be more different. But this exactly what  links us together; as well our high affinity to what we love and do.

We are movers and shakers. We do not only talk, we realize it.

Brigitte Kaps

CEO & Founder

Motto for life: Real life happens outside the comfort zone

2015 - Present
CEO and Founder of Only1life AG, Zurich and Munich

2010-2015
Head of Corporate Communications, Member of the Sr. Management Team, Cembra Money Bank AG, Zurich

2009-2010
Spokeswoman and Member of the Sr. Management Team
RUAG AG, Berne

Further (inter)national leadership roles in Banking and Communications at ABN Amro Bank Zurich and Frankfurt.

Matthias Graf

Member of Advisory Board

Motto for life: Your mind on vivid ideas, your heart on purposeful actions

Co-Partner Boldt, Switzerland

2013 - 2018
CEO Burson-Marsteller AG, Switzerland

2010 – 2012
Global Head Communications Ringier AG, Switzerland

2007 – 2010
EMEA Head Engineering & Product Communications Google, Switzerland

Further leading roles in Communications at DW, Sony, T-Online

Rena Wisler Member of Advisory Board

Rena Wisler

Member of Advisory Board

Motto for life: We cannot direct the wind, but we can adjust the sails. Aristotles

Since 2014
Managing Director, Cosmos Values AG, Switzerland

Since 2010
Attorney-at-law, Kanzlei Wisler Legal, Switzerland

2011 – 2013
Corporate Legal Counsel, Axpo Services AG, Switzerland

2009 – 2011
In-house legal counsel for international companies in the construction, energy, and IT sectors

Profound expertise and many years of professional experience in aliens and company law as well as real estate law focusing on consulting for company relocations and for start-ups.

Flexible. Pragmatic. Efficient.

Our Values

Our PR consulting is tailored to the needs of your startup, with an eye to developments in the entrepreneur scene.

Public relations (PR) and working with startups is our passion. Our comprehensive consulting services are honest, reliable and transparent. We use our specialist expertise to objectively assess what, how, when and where it makes sense to publish, and we do not make promises we cannot keep. We help you establish your brand on the market with targeted media work and communication to your external stakeholders. We provide straightforward, honest advice.

Our Story

We know the startup scene very well as we have been an active, connected part of the Swiss and international startup and fintech scene for many years. Thanks to long-term (inter)national leadership roles in the fields of communications and PR at large international banks, Swiss finance companies and within the lifestyle industry, Rent a PR offers comprehensive PR expertise in Swiss and international media. This combination, ‘the best of both worlds’, provides the perfect foundation to support you in the effective implementation of your media relations and in communication with our external stakeholder

Check out our image film on Youtube!

Media releases

Customer feedback

“I have been working with Brigitte from Rent a PR for six months. Not only is she very knowledgeable about her craft, she takes the time to understand your business and provide a customized approach to help put your company's best food forward. Outstanding service and would highly recommend Rent a PR for any start-up organization!”

Dawn Owranuk-SuterCEO & Founder, www.technologyinlearning.ch

“We contacted Rent a PR to get into the eye of the media. But Rent a PR offered us more: a basic analysis of how we could further develop our communication with our different stakeholders.
The simple and clear service offering is an additional add on. As we are in a phase of growth, the huge affinity of Brigitte Kaps for fintech and her high flexibility are valuable qualities, supporting us to reach these goals step by step.”

Tobias HoudekSr.Product & Marketing Manager, www.investmentnavigator.com

“The PR seminar was very interesting and I learned a lot new facts. Now I understand even better what is important in PR and which opportunities there are. The cooperation with Rent a PR was very good, exciting and productive.”

Natalina SchärerHead of Administration, https://wasescha.immobilien/

“Thanks to Rent a PR we got worldwide huge attention about the launch of 21Lectures. For a fair price. Perfect for each Startup without a PR department.”

Lucas BetschartCEO & Founder 21 Lectures AG, President Swiss Bitcoin Association

“I started working with Rent a PR on a recommendation. From the beginning, the communication and the advice were very professional, sympathetic and tailored to my needs. The opportunity to book individual packages, particularly for Startups, is appealing. The offers are clearly broken down and thus enormously advantageous for the cost calculation.”

Jutta JertrumCEO & Founder TwistOut GmbH, Participant of Höhle der Löwen Schweiz. www.twistout.ch

+41 79 2892042

mail@rentapr.ch

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