This also applies to CEOs: media appearances and guest contributions are relevant, as they strengthen their public perception as an expert in a particular field. Their publications in specialist and leading media increases visibility among potential customers and business partners and opens up a broader network of decision-makers, managers and other industry experts.
Regular publications are more than just PR – they are a strategic tool to sustainably enhance reputation, relationships and market share. (Personal Branding)
Please find a selection of my guest articles in renowned media and magazines below:
The focus is on topics such as CEO branding, leadership communication, change management communication, M&A transaction communicationss, AI-impacted transformation communciations and IPO communication.
