Our Clients in the media

” If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates

Successful media relations are based on strategic planning, professional communication and relevant, informative content. A company can improve its image, advertise products and services, create trust, and overcome a reputational crises with suitable PR measures.

Media relations, or press relations, are essential to public relations (PR). The aim is to convey a company’s or organisation’s information and messages to the public via the media.

Press relations involve more than just sending out a press release. The relevance of personal media contacts has changed, especially in the age of AI. A broad network of journalists and good personal media contacts are essential, especially in crises.

We focus on ‘ earned media ‘ as essential to public relations.

Earned media has an immense impact on a company’s reputation and image.Earned media is the result of successful brand communication. Positive reports in the media and social networks as well as recommendations from customers contribute to this. By using AI, companies can make even better use of this valuable content. Algorithms help to identify relevant topics and create customised content. This makes it possible to inspire customers and build long-term relationships.

A positive image is a decisive factor for many potential customers when deciding whether to buy a service or product from this company.

Your company’s reputation and image significantly influence investors, employees, and business partners.

In contrast to ‘paid media’, i.e. publicity reports, earned media contributions are particularly credible. They contribute to strengthening and increasing the corporate brand’s value and loyalty to the company.

You can find selected “Earned Media” contributions here: