Media Work

Journalist talking to a CEO - AI generated

Media relations 2025 – What is important for successful PR

Journalismus, Clickbait,

Journalism: “Clickbait” Encourages Sensationalism Over Substance of Media News

Wertvoll

The Age of AI: Why Earned media is getting increasingly important

Press Release

Public Relations: How to optimize a press release with AI tools: a guide for communications specialists

a person stepping on a puddle of water

Houston, we have a problem! How to deal with false media coverage about your company.

Pressekonferenzen gut vorbereitet und professionell durchgeführt können eine positive Wirkung auf die Medien haben

Don’t underestimate the power of a well-executed press conference

Earned Media, Owned Media, Paid Media, Public Relations, PR-and Communications

Understand media work: learn more about earned, advertised and owned media

Wie man effizient mit Journalistinnen und Journalisten aus den unterschiedlichen Generationen zusammenarbeitet

How to work efficiently with boomer, Gen X, millennial, and Gen Z journalists

Pressemitteilung erfolgreich veröffentlichen, Public Relations, PR-und Kommunikation, Rent a PR, PR, Medienmitteilung

KISS ! How to write an appealing press release

Public Relations oder Public Affairs professionell eingesetzt ein Gewinn fuer jede Organisation

Public relations and public affairs – if professionally done, a benefit for every organisation