Corporate communications is on the brink of a transformative era, marked by the advent of AI (Artificial Intelligence) and the digitalisation of communication practices.
Integrating AI into corporate communications is not just a necessity but a gateway to a future of enhanced efficiency and competitive advantage. It will help increase communications efficiency, improve customer loyalty, and achieve competitive advantages.
Business communication in organisations will change. It will no longer mainly focus on traditional communication practices but will accompany companies’ digital transformation process with humanized communication.
PR and communication activities in an AI-driven environment include:
- Development of AI-based corporate communication strategies
- Communications advisory and support in all phases of an organization’s transmission
- Prompt engineering for Corporate communications. Humanization of AI-based texts
- Development of ethical strategies
- AI-based internal communications
- AI-based external communications: focusing on humanized storytelling in media work, branding and client communications
- Public Relations: AI-based multi-channel communications in media relations