Blogs and storytelling play an essential role in corporate communications.
Blogs are a strategic communication tool that companies can use to strengthen their brand identity, effectively address their target group, and achieve their business goals in the long term. With a creative and innovative blogging strategy, companies establish themselves as competent partners and thought leaders in their industry, thus securing a decisive competitive advantage.
Blogs and storytelling – the perfect mix.
A blog offers a unique opportunity to express the individual brand personality and build an emotional bond with customers. Through stories, testimonials, and interesting insights into the company’s operations, companies create an authentic brand experience that stands out from the competition.
Blog posts that are strategically optimised with relevant keywords improve the company’s visibility in search engine results. This leads to a noticeable increase in traffic to the website and generates new contact opportunities with potential customers.
Blog posts strategically optimised with relevant keywords improve the company’s visibility in search engine results. This leads to a noticeable increase in website traffic and generates new contact opportunities with potential customers.
What makes a good blog?
- Relevance and topicality: The blog’s topics must be relevant to the company’s target group and address current developments. (See also newsjacking)
- Added value: The blog content should offer added value, whether in the form of entertainment, information, or inspiration.
- Quality: The blog posts should be well-researched, informative and written without errors.
- Uniqueness: The blog should stand out from other blogs and have its voice.
- Regularity: New blog posts should continuously be published regularly to maintain and increase readership
- Uniqueness: The blog should be different from other blogs and have its own tone.
- Lead generation: Blog posts can be explicitly used to generate leads and increase sales. By providing valuable content and integrating calls to action, potential customers are guided step by step through the “sales funnel” until they make a purchase decision.
What should you consider before publishing a blog?
– Legal certainty: The blog should comply with legal requirements, e.g. in terms of data protection and imprint. (GDPR)
– SEO: The blog should be optimised for search engines to be found in search results.
