Blogs play an essential role in successful corporate communication.
Blogs are a strategic communication tool companies can use to strengthen their brand identity, effectively address their target group, and sustainably achieve their business goals. With a creative and innovative blogging strategy, companies establish themselves as competent partners and CEOs as ‘thought leaders’ in their industry, which gives them a decisive competitive advantage.
With storytelling, authenticity and thought leadership to a winning CEO blog
A blog offers the opportunity to express the individual brand personality and build an emotional bond with employees, customers and investors. Through stories, testimonials and exciting insights behind the scenes of the company, companies create an authentic brand experience that differentiates them from the competition.
In general, what makes a good blog?
- Relevance and topicality: The blog’s topics must be relevant to the company’s target group and address current developments. (See also newsjacking)
- Added value: The blog content should offer added value, whether in entertainment, information, or inspiration.
- Quality: The blog posts should be well-researched and informative, not only AI-generated.
- Regularity: New blog posts should continuously be published regularly to maintain and increase readership
- Lead generation: Blog posts can be explicitly used to generate leads and increase sales. By providing valuable content and integrating calls to action, potential customers are guided step by step through the ‘sales funnel’ until they make a purchase decision.
What to consider before publishing a blog?
- Legal certainty: The blog should comply with legal requirements, e.g. in terms of data protection and imprint. (GDPR)
- SEO: The blog should be optimised for search engines to be found in search results can provide adequate support.
