PR and communications consulting for SMEs on demand

Using public relations to get ahead of the competition

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad”
(Richard Branson)

SMEs, often family-run, need to increase their international profile in the era of globalisation. This opens up new sales markets that will make your company far more competitive in the long term.

Many SMEs and family businesses are often unaware of the strategic benefits of targeted media work. Good media relations at the right time – and with the right story – help companies gain exposure to large audiences and strengthen their corporate brand. Strong corporate brands, in turn, create trust and customer loyalty.

When a business suddenly hits a crisis situation, it is often too late to communicate a positive image. That’s when you need on-demand access to a network of journalists and other media professionals.

Media visibility on demand and at the right time

We offer SMEs what they expect from a forward-thinking PR and communications agency:

  • PR support when you most need it
  • Quick, analytical thinking to understand your current situation and needs
  • Direct access to a network of local journalists
  • Access to international media
  • Ad-hoc communications consulting especially if you are faced with a crisis that threatens your company and its image
  • Flexibility and quick response times
  • No-nonsense, dedicated, reliable and honest approach

We are not about offering you an expensive agency concept or getting-to-know-you workshops that are all about us – with you having to foot the bill. Our PR specialists ensure that you and your brand are always centre stage.

What you can expect from us: face-to-face meetings in which you define your communication needs and objectives.

A corporate crisis can strike anytime – that’s why we are here for you 24/7.

Choose consulting package

We offer communications and PR consulting to small and medium-sized enterprises – without long-term binding consultancy contracts. Our PR consulting is tailored to the needs of your company, and we monitor the trends and developments that could affect your industry. We generate media attention at the right time, making your company the topic of conversation within the industry and among (future) customers. We compose stories related to your business and ensure you are communicating effectively with the media and the public. We help strengthen your brand and create a positive image – whether by means of classic or digital PR, social media, influencer communication or PR events. Even in a corporate crisis, you can count on us to deliver. On call, around the clock.

Media visibility with the right story

You need to position your company and create an effective corporate image in order to have success. To that end, we find the right story and the right time to contact national and/or international media. We closely monitor the trends and developments in your industry as well as the market environment.

Step 1: Initial analysis – targeted and fast

In an initial telephone conversation, you outline your concerns and we explain to you directly how we can support you in a meaningful way.

Step 2: Brainstorming – face-to-face discussion

In a personal meeting, we will jointly define your communication goals and discuss their implementation in detail.

Step 3: Use our pragmatic approach

We will provide you with a free communications concept. If you are satisfied with the communication strategy and the fee, we will tackle the concept implementation right away.

Should an emergency arise, i.e. you require an immediate crisis communication plan, we are on call and available at all times.

Consulting packages

Your PR consulting costs will not become a black box.

SMEs do not need constant PR advice, much less long-term mandatory monthly retainer contracts. We offer transparent and predictable communication costs. That way, you can keep your costs under control, and we can handle your communication goals.

Silver Package

  • Development and formulation of the company‘s USP

  • Development of key messages

  • Writing of your company story

  • Development of list of relevant media with focus on story and stakeholders

CHF 1.690.- plus VAT.

Gold Package

  • Development and formulation of the company’s USP

  • Development of key messages

  • Writing of your company story

  • Development of list of relevant media with focus on story and stakeholders

  • Development of an appealing media release

CHF 1.990.- plus VAT.

Platin Package

  • Development and formulation of your USP

  • Development of key messages

  • Writing of your company story

  • Development of list of relevant media with focus on story and stakeholders

  • Development of an appealing media release

  • Distribution of media release to inter/national media channels

  • Coordination of media interviews

  • Media Screening

CHF 2.990.- plus VAT.

Additional Services

  • Preparation for and accompaniment to interviews with journalists
  • Elaboration of a Marketing/Communications funnel
  • Crisis Communication (24/7 availability)
  • Blogs
  • Ghostwriting of speeches
  • Customer Communication
  • Change Management Communication
  • Social Media – Topics and content development
  • Newsletter
  • Etc.

Press Release To Go

You need a press release without the “hassle” of a monthly retainer or binding PR-contract? By providing us with the relevant information of your story, we create a meaningful press release, which you can distribute to your media contacts.

Branding of the press release will be according your Corporate Design and to general standards.

Basic price for one press release in English or German as of CHF 490,- plus VAT.

Submit Non-Binding Request

Digital Audit of your website – Does Google love your website?

SEO performance of your website is important for your business. We offer to do a digital, organic audit, which includes the following:

  • a deep audit of the state of onsite issues with full recommendation on what to fix in what priority to get a better SEO positioning.
  • an overview and estimation of cost to fix above issues.
  • a complete list to fix issues internally with own resources.
  • a competitor matrix based upon top 5-10 keywords and an offsite audit with SEO comparison to competitors, as well as recommendation on minimum budget to ensure you a better, higher improved organic ranking.

CHF 1290,- plus VAT.

Important to know – you can get money reimbursed! We offer as well keyword management, Social Media management, Display and Video management for paid media. If you sign a management contract with us for at least 6 months, the costs for the website check will be reimbursed.

About us

We as a team couldn’t be more different. But this is exactly what links us together; as well our high affinity to what we love and do.

We are movers and shakers. We do not only talk, we realize it.

Brigitte Kaps

CEO & Founder

Motto for life: Real life happens outside the comfort zone. 2015 - present: CEO and Founder of Only1life AG, Zurich and MunichHead of Corporate Communications, Member of the Sr. Management Team, Cembra Money Bank AG, Zurich, Spokeswoman and Member of the Sr. Management Team RUAG AG, Berne Further (inter)national leadership roles in Banking and Communications at ABN Amro Bank Zurich and Frankfurt.

Matthias Graf

Member of Advisory Board

Motto for life: Your mind on vivid ideas, your heart on purposeful actions Co-Partner Boldt, Switzerland 2013 - 2018 CEO Burson-Marsteller AG, Switzerland 2010 – 2012 Global Head Communications Ringier AG, Switzerland 2007 – 2010 EMEA Head Engineering & Product Communications Google, Switzerland Further leading roles in Communications at DW, Sony, T-Online

Rena Wisler

Member of Advisory Board

Motto for life: We cannot direct the wind, but we can adjust the sails. Aristotles Since 2014 Managing Director, Cosmos Values AG, Switzerland Since 2010 Attorney-at-law, Kanzlei Wisler Legal, Switzerland 2011 – 2013 Corporate Legal Counsel, Axpo Services AG, Switzerland 2009 – 2011 In-house legal counsel for international companies in the construction, energy, and IT sectors Profound expertise and many years of professional experience in aliens and company law as well as real estate law focusing on consulting for company relocations and for start-ups.

Flexible. Pragmatic. Efficient.

Our Values

Our PR and communications consultancy is tailored to your needs, and we keep a close check on economic and political developments that could affect your industry. Our comprehensive advice is honest, reliable and transparent. We do not make promises we cannot keep. We assess with professional expertise and objectivity what, how, when and where stories can be published to maximum effect. We help to establish your corporate brand in the market with targeted communication and public relations – at the right time, with the right story and on demand.

Our Story

We too are founders and understand the challenges you face when building a business. Start-ups today are the SMEs of tomorrow. We have been working internationally for many years, both in the world of business and in the start-up scene. Thanks to our wide-ranging industry experience and international leadership positions in areas such as business, communication and public relations, we have the necessary expertise and an excellent network of contacts specific to your market.

Customer feedback

“I have been working with Brigitte from Rent a PR for six months. Not only is she very knowledgeable about her craft, she takes the time to understand your business and provide a customized approach to help put your company's best food forward. Outstanding service and would highly recommend Rent a PR for any start-up organization!”

Dawn Owranuk-SuterCEO & Founder, www.technologyinlearning.ch

“We contacted Rent a PR to get into the eye of the media. But Rent a PR offered us more: a basic analysis of how we could further develop our communication with our different stakeholders. The simple and clear service offering is an additional add on. As we are in a phase of growth, the huge affinity of Brigitte Kaps for fintech and her high flexibility are valuable qualities, supporting us to reach these goals step by step.”

Tobias HoudekSr.Product & Marketing Manager, www.investmentnavigator.com

“The PR seminar was very interesting and I learned a lot new facts. Now I understand even better what is important in PR and which opportunities there are. The cooperation with Rent a PR was very good, exciting and productive.”

Natalina SchärerHead of Administration, https://wasescha.immobilien/

“Thanks to Rent a PR we got worldwide huge attention about the launch of 21Lectures. For a fair price. Perfect for each Startup without a PR department.”

Lucas BetschartCEO & Founder 21 Lectures AG, President Swiss Bitcoin Association

“I started working with Rent a PR on a recommendation. From the beginning, the communication and the advice were very professional, sympathetic and tailored to my needs. The opportunity to book individual packages, particularly for Startups, is appealing. The offers are clearly broken down and thus enormously advantageous for the cost calculation.”

Jutta JertrumCEO & Founder TwistOut GmbH, Participant of Höhle der Löwen Schweiz. www.twistout.ch

+41 79 2892042

mail@rentapr.ch

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