As a founder of a start-up it is important that you lead your company with, decisive direction and passion. As well in the start-up world employees depend on a CEO’s vision and leadership, looking up to them in times of change. The CEO position is the face and voice of an organization and the founder’s actions and behaviours reflect upon the entire organization.
The founder must constantly project an image of infallibility and self-reliance. This makes it necessary that founders ask for advice by someone with the right experience, It is helpful not just to himself but for the overall image of the company as well.
Communication, Media and Social Media Presence
- Media coverage – Handling media coverage is not necessarily everyone’s cup of tea. Extremes on both ends – a reticent CEO or one who makes reckless comments is counter-productive for the narrative about the company. A communication advisor can help a CEO understand how and why credibility and trust go a long way in building the right media image and work towards it with them.
- Navigating social media – With founders making their presence felt on social media, communication processes have become more complex and demanding. Since a CEO’s external communication is closely followed by business analysts and media, not to mention the various stakeholders and public, every tweet or post has an impact that filters down the organization and having trusted communications advisers can help CEOs navigate social media successfully.
- Training in communication – One of the ways in which communication professionals are excellent media advisers for founders is because they can aide them in projecting a holistic image through speeches, social media, interviews and public conduct. They can identify counterintuitive communication habits and help them improve their skillsets to handle tense or aggravating situations.
A PR advisor can offer trusting, deeper insights and help create an atmosphere where the founder feels they have all the necessary support and information to make balanced decisions and navigate turbulent waters.